How to Do a Giveaway on Instagram (+ Rules, Ideas and Tips)

Designing a giveaway or contest on Instagram can be fun, increase engagement, and help boost your presence online. But it’s more than just asking people to tag a friend to win a prize.

A great giveaway takes planning, a prize that’s worth people’s time, and an understanding of the rules to maintain the integrity of your social media account (that’s the really important part, to make sure you stay on the right side of the guidelines).

Here’s how to do a giveaway on Instagram!

Step 1: Set Goals for the Giveaway

A social media giveaway is only as successful as your planning process.

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