Purists say that you should never alter typography. Lettering should appear as intended by the type designer, or you should select a different font altogether. While this is mostly true, the exception is in the sliced text trend.
The nifty effect makes type elements look like they’ve been cut with a precision tool and can add visual interest to logotypes, headlines and simple text blocks. Check out maideasyaz.com. Sliced text effects can vary from super subtle (such as a small bit of a letter that’s missing) to major parts of words missing altogether.
The thing to keep in mind when using sliced text is that words must always be readable – what point is there otherwise? – and you should pay close attention so that unintended letter combinations or words don’t appear due to slicing. Here’s a look at how to make it work for you with some examples of designs that do it well.