5 Tips to Use Instagram Creatively for Your Brand

It seems like every brand is on Instagram these days. So how do you create posts that generate engagement and help your images, video, and stories stand out from the pack?

The answer is to use your keen design eye. The same skills that you use as a designer—color balance, contrast, shape, and composition—can help you create Instagram posts that stand out. (It is a visual medium after all!)

Combine those skills with a little social media strategy and you’ll start building a loyal follower base in no time. Here are some tips to get you on the path to Instagram success.

1. Own Your Visual Story

You want to create a visual story and tell it with each post.

A strong visual story is what will connect users to your brand on Instagram.

People remember 80 percent of what they see, making this the perfect medium for designers.

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