Your brand is the key to a successful business. It’s what gives your business an identity and separates you from the competition. Your brand manual or style guide are the documents you need to help keep it consistent—they’re key to maintaining your brand identity.
Whether you’re a small business, agency, or a corporation, you should have a proper document that covers all the details of the brand. Such as the design of different logos you use, the color palette, fonts used for the brand design, etc.
Think about when you hire a third-party agency to run an ad campaign. To help them avoid misrepresenting your brand, you hand them your brand manual and style guide. So they can present your brand more accurately through the campaign.
If you’re working on a brand manual for your own business, these brand style guide templates will help you put together a more useful and professional document without an effort.